LINKIN- The new market player in aluminium extrusion
After over 30 years of leadership, the company is ready to conquer the international market with a new industrial brand and a new product portfolio.
"We are happy to announce that after much hard work, we can now unveil our new brand architecture, along with the new identity of Profilink. The project started over a year ago, and the collaboration with leading specialists in the field has enabled us to achieve this success. " says Marieta Zaykova, Brand Manager at the company.
Profilink is one of the most successful manufacturing companies and brands in the Balkans. For over 30 years, it has been engaged in the production of PVC profiles for doors and windows. Currently, the company successfully completes a nearly year-long project of repositioning and overall rebranding.
The big news is actually the new brand architecture and the introduction of LINKIN to the market, the main industrial brand under which the manufacturing facilities and other businesses in the group will operate. Another significant change in the company's brand strategy concerns Profilink, which becomes an architectural product brand of LINKIN and will continue to focus on developing aluminium and PVC systems for windows, doors, facades, smart living spaces etc.
At the moment, the company has a large PVC profiles factory near Plovdiv (Bulgaria), a PVC waste recycling plant, and its own solar park on the roof of its production base. Building recycling facilities and solar parks are part of the company's long-term strategy for sustainable development.
Several years ago, the construction of a high-tech plant for aluminium profiles began, both for architectural and industrial applications, whose opening is scheduled for this year. With this move, Profilink enters a new business - aluminium extrusion for architectural and industrial applications. "Our entirely new business model, expansion of production capacities, and new architectural portfolio dictate the need for the rebranding project and the complete renewal of Profilink’s identity. With confidence and commitment, we will continue to provide quality products and services to our customers and to promote innovation and sustainable development in the industry," shared Teodor Linkin, Managing Partner at LINKIN.
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The evidence of our ongoing dedication to environmental protection and our aspiration for continuous improvement and innovation.
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We are proud to announce the participation of our Managing Partner, Teodor Linkin, at the Sustainability Forum 2024, organized by ...